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Senior Insights Analyst

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Role area:
Retail HO & District Managers
Contract type:
Full Time
Clonskeagh Office
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Senior Insights Analyst

Job Title: Senior Insights Analyst

Reporting to: Head of Insights & Analytics

Job Location/Office: Dublin or London (with regular travel between locations)

Role Overview/Purpose:

Working in the Retail Commercial team, this role involves providing usable insights and analytics to drive decision making across all areas of Retail including Commercial, Marketing, Product Development, Operations and Finance. You will play a key role in profitability analysis, betting pattern analytics, offer & pricing optimization and in the communication of insights in these areas to senior management.

This role offers the opportunity to apply your commercial acumen and data analytics skills to solve a wide spectrum of short-term and long-term strategic challenges, as part of the delivery of the Paddy Power Retail Analytics roadmap in order to make a real difference to the successful operation of Paddy Power Betfair’s Retail business model. You will use your existing skills, allied to your on-the-job learning and energy, to add to the overall company body of knowledge and, through your work, will develop and educate stakeholders who require a thorough understanding of our business. The role offers great potential for progression into obtaining a niche expertise or into the wider commercial organisation.

This is what you’ll be doing:

  • Engage with stakeholders across the wider Retail business to define analytical and performance reporting requirements
  • Perform data driven analysis and translate insights to recommendations and actions and effectively communicate these across retail and the wider business
  • Inform and guide the strategic agenda of the Retail group, using analytical thinking and skills to drive material changes, including profitability uplift and internal processes improvement
  • Management and development of one direct report (Business Analyst) based in our London office
  • Responsible for major events and campaign performance reporting
  • Automation of key business performance reporting in SSRS and Tableau
  • Interface and support the data team in the systems migrations of the retail core database.
  • Educate and inspire colleagues in the team with an innovative approach to problem solving and keen technical and data-handling skills. Become a key contributor to the ongoing

debate within the team and across the wider organisation

Technical Competencies:

  • Successful track record in a high customer/transactional volume, data-rich, complex online and/or retail business, including excellent understanding of data and analytical technical infrastructure
  • Strong communication and stakeholder management skills and a proven track record of driving actions based on data driven analysis
  • Passion for the industry and an understanding of how different levers including marketing, proposition, pricing etc. impact business growth at a macro level
  • Numerically minded and capable of problem solving, interpreting and communicating potentially complex analysis in a concise way
  • Strong knowledge of SQL data manipulation (exposure to AWS Redshift, or similar, and related processes preferable)
  • Strong ability in Microsoft Excel is a key requirement, with exposure to VBA for automation.
  • Microsoft SSRS Reporting exposure distinct advantage
  • Experience using Tableau and Qlikview and/or exposure to statistical programs (R/Python) is desirable

Behavioural Competencies:

  • Strategic Mindset: takes a long-term view and anticipates future trends and implications
  • Commercial Insights: uses insights to impact commercial drivers
  • Drives Results: gets stuck in and achieves results that impact the bottom line with high levels of energy and enthusiasm
  • Pro-active: pro-active problem solver who questions the status quo and persistently reviews information sources available to find answers to business-critical challenges
  • Collaborates: is a team player – seeks out and build relationships across the organisation to get things done
  • Customer focus: thinks about customers 24/7, and puts them at the heart of all that we do

Education, Qualifications & Experience

  • Ideally 3-5 years’ experience in a role, where analytical skills were applied in a high-pressure, high-impact, complex & data-rich environment
  • Numeric/analytical degree from a quality establishment
  • Strong understanding of the financial and operational KPIs upon which business decisions are based and against which success is measured
  • Solid commercial experience in a customer-focused analytical, statistical or quantitative role;
  • Ability to apply aptitude and analytical rigor to perform structured analysis of data and synthesis into useful formats and bring actionable commercial insights

About us:

In February 2016, Paddy Power and Betfair merged to form one of the largest online betting operators in the world: Paddy Power Betfair plc. The merger propelled the enlarged group into the FTSE 50.

The Paddy Power brand boasts an international multi-channel betting and gaming group. The Paddy Power brand is widely seen as one of the most distinctive consumer brands in Europe. The Betfair brand is famous for Innovation. Betfair pioneered the betting exchange in 2000 – a product which altered the landscape of the sports betting industry.

Today, Paddy Power Betfair is a force to be reckoned with. We have a market-leading presence in the UK, Ireland, Australia and the USA, as well as a range of B2C and B2B operations across Europe

Our Values

Our values are important to us. In fact, they shape and guide everything we do – from improving our performance and working as a team, to hiring the right people and developing our talent.

There are five key values that we live by:

Relentless to Win: We strive to stay ahead of the game and achieve more for our customers and

each other.

Collaboration: We win by having the best people, working well together and building strong relationships.

Integrity: We take pride in doing what’s right. No exceptions.

Agility: We adapt at pace and with purpose, and thrive amid change.

Low Ego: We take our work seriously but not ourselves, and never believe our own hype.

Paddy Power Betfair is an equal opportunity employer and supports workforce diversity.

By submitting your application online, you agree that your details will be used to progress your application. If your application is successful, your details will be used to administer your HR record. If your application is unsuccessful, we will retain your details for a period no longer than two years, in order to consider you for prospective Paddy Power Betfair roles.