From promoting responsible gambling to running a charity football tournament, we’ve got a lively corporate social responsibility programme. And everyone gets stuck in.
We’re very serious about getting across the message of responsible gambling: when the fun stops, stop. We want to help our customers stay in control of their betting, and are part of projects that allow customers to have themselves excluded from betting shops and websites.
We’ve also developed online tools to help people manage their finances when they’re having a flutter. Plus we fund a whole range of charities helping those with gambling problems, from the Young Gamblers Education Trust to Dunlewy Addiction Services.
At Paddy Power, we set out to tackle one of the great taboos in British football – homophobia. With our trademark irreverent approach, we wanted to show we were ‘right behind gay footballers’. We represented our commitment simply, with pairs of rainbow coloured laces.
We made 5,000 of them and sent a pair to every professional footballer in the UK. By the end of the week, the campaign had generated 300m Twitter impressions, the laces had been worn by players from 54 clubs and our #RBGF hashtag got 72,000 mentions and trended worldwide.
The famed Paddy Power Cup. The stuff of legends. Held at a top London football club, it’s a five-a-side football competition for all our retail staff from across the UK and Ireland.
The competition raises stacks of cash for a different charity every year, and allows you to strut your stuff on the big stage.