Our brands pack quite a punch. They lead the way across Europe, the USA, Australia and the UK. They’re disruptive, inventive and always one step ahead of the competition.
Today we operate four main sports betting and gaming brands: Paddy Power, Betfair, Sportsbet and TVG, which bring excitement to life for five million customers worldwide. We also have other brands such as TIMEFORM, Draft and Airton Risk.
We deliver the best sports data and up-to-the-minute info on horse and greyhound racing. This is why we’re gaining more and more clients every year, from newspapers to betting operators.
Betfair broke the mould when it was founded, pioneering an online betting Exchange in 2000 that allowed customers to set their own odds for the first time. We’ve been just as disruptive ever since. An online gaming and betting operator envied for our creativeness and agility, we’re always upping our game, and throwing the gauntlet down to our competitors.
Paddy Power is one of the most distinctive consumer brands in Europe. A multichannel betting operator, we have a world-class online operation, over 600 stores across the UK and Ireland, an ever-growing online customer base and marketing that’s well known for its cheek, not to mention some of the most advanced and entertaining online games, from poker to roulette. It’s a place where the adaptable and the bold go far.
TVG is a US TV channel dedicated to horseracing, operating alongside an online betting network active in 35 states. Whether we’re broadcasting race analysis and handicapping tips or handling over $2 billion of bets every year, we’re always looking for new ways to grow with the fledgling online betting market in the US.
The Australian online betting market is growing fast. And Sportsbet is leading the way. Disruptive marketing around national sports events, clever new products and a focus on making betting fun are all part of the approach. Our team works across Melbourne, Sydney and Darwin.
Timeform has launched the careers of some of the horseracing media’s biggest names. We deliver the best sports data and up-to-the-minute info on horse and greyhound racing which is why we’re gaining more and more clients every year, from newspapers to betting operators. Always driving forward new ideas like the launch of one of horseracing’s most popular apps, we combine journalistic creativity with cutting-edge technology.
DRAFT is an early-stage operator in the US Daily Fantasy Sports (DFS) market. DFS operates a bit like Fantasy Football in the UK, but is played for money and over shorter timeframes. DRAFT is based in New York and operates its games with a ‘Snake Draft’ system, which is quick, mobile friendly and fairer to the recreational customer.
Airton Risk is a niche division of Paddy Power Betfair. We help sporting organisations, retailers and sports sponsors manage their risk. Part of this is our Player Bonus Cover, which allows our clients to remove the adverse financial impact of paying performance-related bonuses to their players. It’s natural for clubs, associations and sponsors to want to incentivise their teams with financial rewards while also knowing there will be no unwanted surprises.