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About us

A bold new world of retail

Paddy Power is a brand that packs a punch. We’ve got over 600 stores across the UK and Ireland, an ever-growing online customer base and marketing well known for its cheek. (Not to mention some of the most advanced online games, from poker to roulette).

We’re already the largest bookmaking retailer in Ireland, and with new stores opening every year, one of the fastest-growing retail businesses in the UK. It’s a place where the bold go far.

Sports galore. And the best products in town

We cover a huge range of sports, from greyhound racing to cricket, rugby to golf, football to snooker. If there’s a ball in it, we’re probably on it. What’s more, we’re always staying one step ahead of the competition with killer new products.

We’re known for our fair betting experience, too. Our market-leading offers like Money-Back Specials and Justice Payouts are part of our commitment to great value. It means we’re No.1 with customers, and the best place to work in town.

Where retail meets entertainment

600
over 600 stores across the UK & Ireland
100,000
live sporting events streamed in our shops
3,300+
people
5 million
customers and counting

Go further in a FTSE 100 company

In early 2016, two of the fastest-growing online betting and gaming operators in the world came together to form Paddy Power Betfair.

Together, we’ve broken into the FTSE 100. We’ve developed operations across Europe, Australia and the US, and topped £1.5 billion in annual revenues.

We’re bigger and bolder than ever. All of which means more opportunities for people like you to thrive across our business.

What we stand for

Our values

Relentless Will to Win

We strive to stay ahead of the game and achieve more for our customers and each other.

Collaboration

We win by having the best people, working well together and building strong relationships.

Integrity

We take pride in doing what’s right. No exceptions.

Agility

We adapt at pace and with purpose, and thrive amid change.

Low Ego

We take our work seriously but not ourselves, and never believe our own hype.

Our history

How did we get to where we are today? With hard work, boldness and an innovative spirit — plus a little bit of mischief. The story of PPB is a coming together of two betting companies who never stopped creating new and exciting ways for customers to bet on what they love.

You can see some of our standout moments here.

Our Brands

Brand power

Our brands pack quite a punch. They lead the way across Europe, the USA, Australia and the UK. They’re disruptive, inventive and always one step ahead of the competition.

Today we operate four main sports betting and gaming brands: Paddy Power, Betfair, Sportsbet and TVG, which bring excitement to life for five million customers worldwide. We also have other brands such as TIMEFORM, Draft and Airton Risk.

We deliver the best sports data and up-to-the-minute info on horse and greyhound racing. This is why we’re gaining more and more clients every year, from newspapers to betting operators. 


Betfair broke the mould when it was founded, pioneering an online betting Exchange in 2000 that allowed customers to set their own odds for the first time. We’ve been just as disruptive ever since. An online gaming and betting operator envied for our creativeness and agility, we’re always upping our game, and throwing the gauntlet down to our competitors.

Paddy Power is one of the most distinctive consumer brands in Europe. A multichannel betting operator, we have a world-class online operation, over 600 stores across the UK and Ireland, an ever-growing online customer base and marketing that’s well known for its cheek, not to mention some of the most advanced and entertaining online games, from poker to roulette. It’s a place where the adaptable and the bold go far.

TVG is a US TV channel dedicated to horseracing, operating alongside an online betting network active in 35 states. Whether we’re broadcasting race analysis and handicapping tips or handling over $2 billion of bets every year, we’re always looking for new ways to grow with the fledgling online betting market in the US.

The Australian online betting market is growing fast. And Sportsbet is leading the way. Disruptive marketing around national sports events, clever new products and a focus on making betting fun are all part of the approach. Our team works across Melbourne, Sydney and Darwin.

Timeform has launched the careers of some of the horseracing media’s biggest names. We deliver the best sports data and up-to-the-minute info on horse and greyhound racing which is why we’re gaining more and more clients every year, from newspapers to betting operators. Always driving forward new ideas like the launch of one of horseracing’s most popular apps, we combine journalistic creativity with cutting-edge technology.

DRAFT is an early-stage operator in the US Daily Fantasy Sports (DFS) market. DFS operates a bit like Fantasy Football in the UK, but is played for money and over shorter timeframes. DRAFT is based in New York and operates its games with a ‘Snake Draft’ system, which is quick, mobile friendly and fairer to the recreational customer.

Airton Risk is a niche division of Paddy Power Betfair. We help sporting organisations, retailers and sports sponsors manage their risk. Part of this is our Player Bonus Cover, which allows our clients to remove the adverse financial impact of paying performance-related bonuses to their players. It’s natural for clubs, associations and sponsors to want to incentivise their teams with financial rewards while also knowing there will be no unwanted surprises.

Our history
1988
PP opens with 42 shops
1999
Sporting Exchange formed
2000
First website launched, floated on the Irish Stock Exchange & opened their first shop in London
2000
The Betfair Betting Exchange launched with its first market as Epsom oaks
2001
Betfair invented the concept of ‘In Play’
2003
Paddy Power Games & Casino launched
2008
PP opened their first shops in Northern Ireland
2009
Acquired Sportsbet
2009
Acquired TVG Horse Racing & a technology team in Romania who are now called Betfair Romania
2011
First betting company with a mobile app
2011
Betfair floated on the London Stock Exchange
2012
Blip, A web developing company who called themselves the Blipers, were acquired by Betfair
2012
Invented the ‘Cash Out’ concept
2014
PP opened their 500th shop
Paddy Power Betfair merged in 2016
2017 – Acquired DRAFT

How Paddy Power
Betfair are you?

Working here takes bold ideas and the courage to see them through. Self-belief and flexibility. And the confidence to tackle any challenge, no matter how difficult.

Have you got what it takes? Watch this interactive video to find out.


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