Paddy Power is Ireland's biggest and most successful bookmaker. We conduct business through a chain of 226 licensed betting offices in the UK and Ireland.
The company was founded in 1988 by the merger of three existing Irish high street bookmakers and takes an unconventional approach to betting and gaming. Our mission is to make 'risk-based entertainment' more accessible and fun. Paddy Power has developed a strong reputation as The Punter Friendly Bookmaker.
Paddy Power was the first major chain of bookmakers to sign up for Turf TV, ensuring our customers could continue to watch live racing from every racecourse in the UK and Ireland without interruption.
This gives us an opportunity to win customers from competitors without this service. Significantly, 80% of betting shops in the UK do not currently have Turf TV.
We rolled out an Electronic Point of Sale (‘EPOS’) system to our shops in 2006. The Cheltenham Festival and Grand National in 2007 were the first for many shops with EPOS and we were pleased with the improvement in customer service from speedier bet placement and collection. We are also extracting more benefits by continuously refining and acting upon information from the system for operational management, marketing, risk and security.
