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Online Sportsbook was launched in Ireland in June 2000, with entry in to the UK in March 2001. Since then it's gone from strength to strength and established itself as one of the Top 5 online bookmakers in the UK. We are now aiming for World domination, starting with Australia where we recently acquired a controlling stake in their biggest corporate bookmaker Sportsbet in Australia. 

The Online Sportsbook has achieved this growth through focus on fairness to the punter, value and product innovation. Home of the Money-Back Special, we have built a reputation as the punter's pal, often paying out ‘unlucky' losing punters or refunding when they've not had had a fair run. We get it wrong sometimes (paying out on Tiger Woods to win the 2009 USPGA for example), but our punters love us for that. We also give them guaranteed prices on all UK and Irish horse and greyhound racing and often give extra places on each-way bets. 

Our product offering is second to none. We offer a wider range of markets than any of our competitors, and will price almost anything our customers ask for. We combine this with continuous product development, to ensure we always stay one step ahead. Live video streaming, real-time betting-in-running stats, and mobile betting are just a few examples. 

With the increasing penetration of broadband and our strategy to acquire market share from our competitors in the UK, we expect the Online Sportsbook to continue to be a significant driver of Paddy Power.